Lucy O’Reilly, Award-winning Brand Strategist & Designer, Dublin
Your brand should be as ambitious as what you're building
I work with women who have spent decades building expertise — and are now building something that finally feels entirely theirs. I help them create the brand authority to match.
You've done the hard part.
Your brand hasn't caught up
The entrepreneurs I work with are typically at a significant moment. You've left a successful corporate career to build something on your own terms. Or you’ve been running a business for years and are now ready to scale it beyond yourself — into a team, a methodology, a platform, something with real legacy.
The expertise is deep. The track record is real. The ambition is serious.
But the brand still tells an earlier story. It was built at the beginning, when the priority was just to look credible enough to get started. Now it's holding you back — attracting the wrong clients, underselling your fees, and failing to open the doors you’re ready to walk through.
Right now…
You hesitate before sending someone to your website
Your positioning made sense three years ago but no longer fits what you're building
You're attracting clients who can't afford what you're worth
You know you should be charging more but the brand doesn't support it
You've outgrown the version of yourself your brand is still describing
This isn't a design problem. It's a brand authority problem.
Is your brand keeping pace with your ambition?
The Brand Authority Score™ is a free 3-minute clarity audit that pinpoints the gaps between what you do, how it’s communicated, and how it’s converting.
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5 star feedback
“Lucy didn't just get into the trenches with me, she dug them. She listened to my vision and developed a brand that was entirely me, visually and emotionally. She helped me navigate through all the choppy waters during the process. On top of all that, her team is approachable, brilliant, kind, excellent at what they do.”
- Heather McGuire, Your Food, Your Choice, Your Table
“What an amazing experience it was to work with Lucy. My clients now have a super user-experience on my site and I saved so much time with all the booking automations put in place.”
- Eva Blake, Brand Photographer
“The experience of working with Lucy was exceptional. Platinum level user experience all the way.”
- Claire Mason, PR & Thought Leadership Expert
How we work together
Brand Authority Score
A 3-minute assessment that identifies what's holding your brand back and shows you exactly what needs to change.
Free
Brand Clarity Session
A focused 90-minute strategic conversation. Walk away with a clear picture of where you are, where the gaps are, and what needs to happen next — plus a written summary and full recording.
€650 + vat
The Brand Authority Programme
A complete end-to-end engagement: strategy, visual identity and website, built as one coherent system for entrepreneurs who are done playing small.
€20,000+vat
Why my process works when others don’t…
Most brand projects start in the wrong place. A logo, a colour palette, a website — designed before anyone has asked the harder questions:
Who are you really for now?
What are you actually building?
How do you need to be positioned to get there?
Without those answers, the design has nothing solid to express. Which is why so many women arrive having already invested in a brand that looks fine but doesn't convert, attract, or reflect the level they're operating at.
Every engagement I lead starts with strategy. Not as a box to tick before we get to the interesting stuff, but as the foundation everything else is built on. Design is the expression of that thinking. Never the starting point.
My 6 Step Framework To Grow Your Brand
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Vision Calibration
We define the business you want to build
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Revenue Blueprint
We align offers, pricing and services so your website reflects your business goals
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Brand Authority
We define your brand personality and positioning in the market
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Visual Magnetism
We ensure your visual identity matches your brand personality and resonates with the right people
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Copy Refinery
Brand messaging that explains your value instantly
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Digital Dominance
A website that becomes your best salesperson
Trusted by coaches, consultants & entrepreneurs across Ireland
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