Lucy O’Reilly, Award-winning Brand Strategist, Dublin
You’ve built a good business. What do you want to build next?
You have the experience, expertise and track record.
But perhaps the business you've built isn't quite the business you want for the next five or ten years.
I help experienced female founders decide what they want their next phase to look like: what to sell, who they want to work with, what they want to be known for and how to position themselves for it.
Then we build the brand around where you're going, not where you've been.
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5 star feedback
“Lucy didn't just get into the trenches with me, she dug them. She listened to my vision and developed a brand that was entirely me, visually and emotionally. She helped me navigate through all the choppy waters during the process. On top of all that, her team is approachable, brilliant, kind, excellent at what they do.”
- Heather McGuire, Your Food, Your Choice, Your Table
“Working with Lucy was the best gift I could have given The Big Life Project this year. Lucy guided me through the Brand Strategy process step by step and showed me and my business nothing but care, respect & deep thought... and the results speak for themselves.”
- Lindsay Brady, The Big Life Project
“The experience of working with Lucy was exceptional. Platinum level user experience all the way.”
- Claire Mason, PR & Thought Leadership Expert
You didn’t get here by accident
You’ve developed expertise, built a reputation and earned the trust of clients over many years.
But the business you built to get here may not be the business you want to take forward.
Maybe you’re known for work you no longer want to lead with. You’ve accumulated too many services. You know you’re capable of higher-value work. Or you simply have a growing sense that the next five or ten years should look different from the last.
The problem isn’t a lack of expertise.
It’s deciding what you want to build from it now.
What do you want to be known for?
What work do you want more of?
Who do you most want to work with?
Which parts of the business should you leave behind?
And how do you position yourself for where you want to go next?
That’s where I come in.
I help experienced women turn everything they’ve learned, built and become into a clear direction for the next phase of their business.
We work out what you want to build, where your greatest value lies, who you want to build it for and what you need to become known for.
Then we position and brand the business around where you’re going - not where you’ve been.
Choose the Right Level of Brand Strategy Support
Brand Authority Score
A free 3-minute assessment that shows you exactly where your brand is losing authority and what to change first.
Free
Brand Clarity Session
A focused strategic session for established founders who know something needs to change but aren't yet clear what.
We'll look at where your business is now, what you want from its next phase, what's getting in the way and where the greatest opportunity lies.
You'll leave with clear strategic priorities and a written plan for what to do next.
€1500 + vat
If we decide The Next Phase Strategy is the right next step, this fee is deducted from your strategy investment.
The Next Phase Strategy
For experienced founders who know they don't want more of the same.
Together, we'll decide what you want to build next, what you want to be known for, who you want to work with and where your greatest value lies - then position the business around that direction.
You leave knowing what you're building, what you're leaving behind and what needs to happen next.
When strategy needs to become visible
Some clients leave The Next Phase Strategy with the strategic direction they need and implement it themselves.
Others need their positioning translated into a new identity, messaging and website.
That's where the Brand Authority Method comes in. It takes everything we’ve established in the strategy - what you want to be known for, who you want to attract, how you need to position yourself and where the business is going - and translates it into a brand and website aligned with your positioning.
Let’s work from the business outwards
Most brand strategists start with the business you already have and ask:
How should we position it? What should we say? What should it look like?
I start one step earlier with “Is this the business you actually want to build?”
Because there's little point investing in a new brand, website or marketing strategy designed to bring you more of the work you've already outgrown.
Before we decide how your business should look or sound, we make the bigger decisions:
What do you want the next phase of your business to look like?
Which parts of your expertise deserve to lead?
What do you want to sell — and what are you ready to leave behind?
Who do you want to work with?
What do you want to become known for?
How do you need to position yourself to make that next phase possible?
That's where the strategy starts.
Business first. Brand second. Design when we know what it needs to say.
Is your brand keeping pace with your business growth?
The Brand Authority Score™ is a free 3-minute clarity audit that pinpoints the gaps between what you do, how it’s communicated, and how it’s converting.
Why work with me
I’ve spent nearly a decade working with established business owners at the point where what they’ve built no longer reflects what they’re capable of.
That experience has taught me that the answer is rarely another marketing tactic, another service or a better-looking website.
It’s making better decisions about the business first.
I bring together business thinking, positioning and brand strategy, so we’re not looking at any one part of your business in isolation.
I’ll challenge assumptions, spot opportunities you may be too close to see, and help you distinguish between everything you could do and what is actually worth building your next phase around.
And because my background is in brand and design, I understand how those strategic decisions translate into the real world — into your offer, messaging, marketing, identity and website.
You don’t leave with more ideas. You leave knowing which ideas deserve to become the business.
Trusted by coaches, consultants & entrepreneurs across Ireland
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