Award-winning Brand Strategy, Brand Identity & Website Design, Dublin
Your business has grown.
Your brand hasn’t caught up.
I help new and established midlife entrepreneurs position, design and build a cohesive brand to reflect their ambition - and grow their business.
For consultants, coaches and service providers (and a good smattering of creatives) who are beyond DIY and ready to be taken seriously as a brand.
Trusted by coaches, consultants & entrepreneurs across Ireland
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Is Your Brand Working As Hard As You Are?
What’s the #1 thing holding back your business growth right now?
What should you invest in and what can wait?
I'm guessing you're at a tipping point in your business - and something has to change
Right now…
You avoid sending people to your website cos you know it’s not right
You’ve outgrown your original niche but don’t know how to reposition
You know you should be attracting better-paying clients but your brand is holding you back
You keep tweaking your colour palette instead of creating a cohesive brand universe
You can do great work for clients but can’t articulate your own value
Or perhaps you’re new to the world of entrepreneurship and you've tried the business mentors, the DIY website solutions and the guys who took your money and ran; you want a trustworthy strategist and designer this time
You don’t need more tweaking.
You need clarity first - then design that converts
You know something's off, but you can't pinpoint if it's your positioning, your messaging, your visual identity, or your website structure. Before investing in a full rebrand, get clarity on exactly where the gaps are.
The Brand Positioning Audit gives you a comprehensive analysis of how your brand shows up in the market — what's working, what's confusing prospects, and what needs attention first.
Perfect for established business owners who feel stuck but aren't sure whether they need strategy work, design updates, or a complete transformation.
Not sure what your brand actually needs?
My 6 step framework to designing a successful brand & website
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Vision Calibration
We define the business you want to build.
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Revenue Blueprint
We align offers, pricing and services so your website reflects your business goals.
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Brand Authority
We define your brand personality and positioning in the market.
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Visual Magnetism
We ensure your visual identity matches your brand personality and resonates with the right people.
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Copy Refinery
Brand messaging that explains your value instantly.
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Digital Dominance
A website that becomes your best salesperson.
⭐️⭐️⭐️⭐️⭐️
5 star feedback from clients who’ve taken their journey with me.
“Lucy didn't just get into the trenches with me, she dug them. She listened to my vision and developed a brand that was entirely me, visually and emotionally. She helped me navigate through all the choppy waters during the process. On top of all that, her team is approachable, brilliant, kind, excellent at what they do.” - Heather McGuire, Culinary Medicine Expert
“What an amazing experience it was to work with Lucy. My clients now have a super user-experience on my site and I saved so much time with all the booking automations put in place.” - Eva Blake, Brand Photographer
“My website is a work of art and already attracting enquiries. And the experience of working with Lucy was exceptional. Platinum level user experience all the way.” - Claire Mason, PR & Thought Leadership Expert
There are a few ways to build your brand
Clients arrive at different stages of their business journey
You might be leaving corporate to launch your own business - yay!
Or you’re an established entrepreneur but your brand and website still shout 2020
Design Your Own Success
This is for you if:
Your business is new or new-ish
You want clarity on how to position yourself in the market
You want a beautiful brand identity
You want a website that you can manage yourself
Brand Transformation
This is for you if:
Your business is established but your brand & website do not do you justice
You’re pivoting, maybe launching digital products or courses (Kajabi expert here!)
You want deep strategic input
Your offers are complex or premium
You want close collaboration
The Brand Accelerator
(12 week programme)
This is for you if:
You want momentum & accountability
You’ve been stuck in DIY for too long
You want expert guidance but also enjoy a group programme
You want a professional brand within a defined timeframe
You’re ready to step up your visibility and pricing
It's like an online mastermind, design studio and support group all rolled into one!
What if you just need a website fix? Or your Squarespace or Kajabi site needs a revamp?
Designer For A Day is my intensive troubleshooting and implementation service. In one focused session, I'll:
Fix design issues and clean up messy DIY layouts
Add landing pages, forms, or automation workflows
Set up email integrations and marketing funnels
Solve technical problems you've been stuck on
Optimise what's not working and implement what's missing
Design lead magnets, social media templates, slides decks etc
Perfect for Squarespace and Kajabi sites that need expert attention without a full redesign.
Your Squarespace or Kajabi website started out fine - I may have even designed it myself - but now it's gotten unwieldy. You've added pages, tweaked the design, installed plugins... and somewhere along the way, it stopped working the way you need it to.
Or maybe you just need specific functionality added: a landing page, email signup forms, automations, checkout flows — but don't have time to figure it out yourself.
Why work with me?
Your next chapter deserves more than a just a logo
You’ve already done the hard part - built a business that works - or decided you’ve have enough of the corporate stress and have big ambitions. Now it’s time to get clarity on your strategy for the next 3-5 years.
Here’s what makes my approach different:
Strategy first, always. Every project begins with brand clarity: who you are, what makes you different and how to position your brand to attract ideal clients. Design is the expression, not the starting point.
Connection & resonance are key. I believe your brand should not only look, feel and sound like you, it should spark loyalty from your customers.
The full ecosystem, not just a website. From brand strategy and visuals to websites, email funnels and course platforms, everything I design is built to work seamlessly together saving you time and boosting results.
Empathy meets expertise. I am an award-winning solopreneur who understands what it’s like to launch a successful business in midlife, to want a brand that reflects your expertise. My clients come to me because they’re ready to stop hiding behind DIY visuals and start owning their brilliance.
Ready to elevate your brand?
Most businesses build their brand backwards — logo first, website second, strategy... maybe never.
I do it right: we clarify your positioning before designing anything, ensure your visual identity reflects your strategy, then build a website that converts.
The result? A cohesive brand & website that attracts your ideal clients from day one — not one that needs rebuilding in six months.
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